Branding & Marketing communications for the Middle East

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Client: QASR Ltd
Sector: Asset Management
Skills: Branding, Collateral development, Copywriting, Graphic Design, Marketing communications, Photography, Stationary

Project description

QASR came to us with a marketing challenge. To make their asset management consultancy and training solutions resonate and successful in the Middle-Eastern market.

What we did

Taking inspiration from the Middle-Eastern palatial references in the company’s name and logo, we researched the market for cultural references, customs and trends, analysed successful market-specific brands and competitors.

This led us to create a clean, yet opulent new colour palette for the company, which we incorporated into:
• Corporate branding & identity
• Marketing communications collateral
• Consultancy & Training collateral
• Business stationary
• Artwork
• Photography
• Creative copywriting

Outcome

This project has given QASR a relevant, confident and recognisable brand in the Middle-Eastern market. It’s helped their business go from strength to strength and continues to support their growth across the Middle-East.