Marketing & fundraising for professional sport

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Client: British Volleyball Federation
Sector: Professional sport
Skills: Collateral development, Copywriting, Email campaigns, Event Management, Fundraising, Graphic Design, Market research, Marketing communications, Media Relations

Project description

We loved working with British Volleyball to help increase their fan base and corporate sponsorship. This is an exciting Olympic and Paralympic sport with 6 disciplines of elite athletes and a growing following in the UK.

What we did

To help them to further grow their supporters and sponsors we:
• Carried out market research identifying potential supporters and sponsors
• Proposition development for corporate sponsorship
• Developed targeted email and call campaigns
• Delivered fundraising events
• Development and copywriting for a dedicated intranet site
• Hosted corporate briefings
• Targeted media relationships and managed PR
• Developed marketing brochures and event flyers
We also supported them with business sustainability activities to make the operational-side of their business as efficient as their athletes!

Outcome

This project helped to significantly increase awareness of the sport, support and event attendance across the disciplines. The fundraising events we hosted, the materials we created and the support we identified, helped to communicate the sport in a vibrant and engaging way that encouraged new and existing long-term supporters.